Atlético de Madrid Stadium Tour and Honorary Kick-Off

Stepping onto the pitch at the Riyadh Air Metropolitano is the heart of this experience. You visit the first-team locker room, players’ tunnel, mixed zone, and bench before walking to the center circle for an honorary kick-off. I like that the guide takes photos and videos, and that the museum lets you continue at your own pace with virtual reality, games, and club memorabilia.

I also like the clear structure: start the stadium tour at your chosen time, then meet the host at the field roughly 30 minutes later. The main caution is value. At $88 per person, this makes sense for Atlético supporters or families who want the pitch moment, but it can feel costly if you mainly want to see a stadium from the stands. The visit can also feel rushed for some people.

Key points at a glance

• Kick a ball on the actual pitch: Walk to the center of the field and take part in an honorary kick-off.
• Follow the players’ route: See the first-team locker room, mixed zone, tunnel, and bench before reaching the grass.
• Take your own time in the museum: Explore projectors, virtual reality, games, trophies, shirts, and club objects after the guided field moment.
• Photos and videos are included: The host captures your special kick-off, which is useful if your hands are busy enjoying the moment.
• Wear flat sneakers: Cleats, spikes, and heels are not allowed on the grass, and unsuitable footwear means you can be refused without a refund.
• Best for committed fans and families: The pitch access is the main reason to pay the premium, while casual visitors may find the price high.

Why the honorary kick-off is the main event

Many stadium tours let you look at the pitch from the sideline. This one goes a step closer. You walk onto the grass and launch a ball from the center area, with the host there to guide the experience and record photos and video.

That small action changes the feel of the visit. You are not only looking at Atlético de Madrid’s home ground as an architectural site. You are taking part in a ritual associated with match day, even if the stadium is quiet and there is no live fixture underway.

The timing matters. Your chosen start time begins the stadium tour, but the honorary kick-off takes place about 30 minutes later. You should not arrive expecting to step onto the pitch immediately. First, you follow the stadium route and then meet the guide at the field.

The host speaks English or Spanish. No individual guide names are provided, so you should choose based on the language you need rather than expecting a particular person. The staff experience has generally been easy to follow, with friendly and helpful assistance, which matters when the visit includes several different areas and a timed field appointment.

Following the players through the stadium

The tour gives you a behind-the-scenes look at spaces normally reserved for the team and match-day operation. The first-team locker room is one of the most meaningful stops because it connects the polished stadium to the players who use it before matches.

You also visit the mixed zone, where players pass through after games, and the tunnel leading toward the pitch. These areas help you understand the short journey from preparation to competition. The route is not simply a photo stop beside a trophy cabinet. It follows the physical path a first-team player takes before appearing in front of the supporters.

The players’ bench offers another useful pause. Sit where the team waits during a match and look toward the field from the same general position as the coaching staff and substitutes. You will not be watching an actual game, but the location gives the stadium tour a stronger connection to football than a standard museum visit.

The visit is promoted as a two-hour experience, but the pace may not feel leisurely throughout. One visitor found the pitch portion great but rushed overall. I would treat the two hours as enough time to see the key areas, not as an invitation to linger at every stop.

If you enjoy reading displays, taking many photographs, or moving slowly with children, keep an eye on the clock. You have more freedom in the museum, but the field portion has a set schedule and the host needs to keep the group moving.

The walk to the center circle

The most memorable sequence is the approach to the field. You sit on the bench, enter the players’ route, and then walk toward the grass. The point is to recreate the build-up to match day, with the field waiting at the end of the tunnel.

At the center, you perform the honorary kick-off. The host captures photos and videos, so you do not have to rely only on a phone held at arm’s length. This is especially useful for families. A child can focus on kicking the ball while an adult enjoys the moment rather than trying to document it.

The pitch is also the part with the strictest clothing rule. Wear sneakers or another flat-soled shoe without spikes, cleats, or heels. The instructions are firm: inappropriate footwear can mean refusal of the activity without a refund. This is not a minor suggestion to ignore at the last minute.

Pack accordingly if you are combining the stadium with a smart dinner, shopping, or another dressy plan. Flat, comfortable shoes are the safe choice. The field access is too important to risk over footwear.

A museum built for more than trophy photos

After the stadium route and honorary kick-off, you continue to the interactive museum. Its displays use large projectors, virtual reality, and games to tell Atlético de Madrid’s story from its foundation in 1903 to the present.

This format works well if you are visiting with children or with someone who does not want to read long rows of text. The screens and games give the club’s past a more active presentation. You can move through the material at your own pace instead of staying with the host for every display.

The museum also contains trophies, historic shirts, and other club objects. These provide the physical connection that technology cannot supply. A virtual display can explain a famous season, but an old jersey or trophy gives you something tangible to study.

You should plan to spend enough time here after the field experience. The stadium portion has a fixed rhythm, while the museum is where you can pause, compare objects, and revisit displays that caught your attention. If you rush out after the kick-off, you will miss a large part of what is included in the price.

The museum is also the practical starting point for your visit. Present your ticket at the Territorio Atleti reception, where the staff can coordinate the details and explain when to meet the host for the kick-off.

What $88 buys you

The $88 price is high for a stadium visit, so the value depends on what you want from the day. You are paying for more than entry to a museum. The package includes stadium access, behind-the-scenes areas, the field experience, an official club souvenir, and the interactive museum.

For an Atlético fan, the pitch access may justify the cost. The chance to walk onto the grass and take a kick-off is the feature that separates this from a basic stadium tour. It is also a strong choice for a parent arranging a special football experience for a child.

For a casual football follower, the calculation is less favorable. You can see the locker room, tunnel, bench, museum, and trophies, but the visit is still only about two hours. If you do not care much about Atlético de Madrid, the price may feel out of proportion to the time spent inside.

The official souvenir adds a small extra benefit, though it is unlikely to be the reason you book. The real value is the combination of personal access and the photo opportunity. You should book this because you want the field moment, not simply because you are looking for an inexpensive thing to do in Madrid.

One visitor described the experience as too expensive for what was offered, while another felt the pitch access was excellent but the overall visit was rushed. Those two reactions point to the main decision. If you prize the kick-off, the price can work. If you want a slow, detailed museum visit, your expectations should be modest.

Timing, meeting point, and how to plan your visit

Your selected time is the start of the stadium tour. It is not necessarily the exact time of the honorary kick-off. About 30 minutes after the tour begins, the host meets you at the field.

Arrive ready to present your ticket at the Territorio Atleti reception. The staff there coordinate the visit, which is important because the tour and field access have different parts. Do not assume you can wander in at any time and arrange the kick-off later.

There is no transfer included. You are responsible for reaching the stadium and the meeting point. The information supplied does not give a travel route or transport time, so allow enough time to arrive without cutting it close.

The tour offers skip-the-ticket-line access, which helps reduce waiting at entry. It does not remove the need to follow the scheduled start time. If you arrive late, you may miss the first part of the tour or the meeting arrangement for the pitch.

A useful plan is to wear flat sneakers from the start, keep your ticket easy to reach, and avoid scheduling another fixed activity immediately afterward. The visit may last around two hours, but a little breathing room is wise if you want to enjoy the museum rather than hurry through it.

Who will enjoy this most

This is best suited to Atlético de Madrid supporters, football-loving families, and anyone who has always wanted to step onto a professional pitch. Children may especially enjoy the kick-off, games, and virtual reality displays, although an adult should make sure the child has proper footwear.

It also suits visitors who want a self-guided museum section. The host handles the special field experience, but you can explore the museum at your own pace afterward. That mix gives you a scheduled highlight without forcing you to remain with a guide for every minute.

The experience is not suitable for people with mobility impairments, according to the activity information. The route includes the locker room, tunnel, bench, and pitch, and the field section has footwear rules. If accessibility is a concern, you should confirm directly with the provider before booking.

I would be less likely to recommend it to someone with only a passing interest in football. The price is not low, and the most distinctive feature has limited appeal if you do not care about the club or the feeling of being on the grass.

Small drawbacks worth knowing

The $88 price is the clearest concern. The activity includes several elements, but two hours is not a long visit, and the field portion may feel hurried. The strongest reason to pay is personal pitch access, not the amount of time inside.

Conditions around the stadium can also affect the mood. An ice rink operating around the stadium dampened one visit, so the setting outside may not always feel perfectly focused on Atlético. That does not remove the stadium and museum experience, but it is a reminder that the wider surroundings can change from one visit to another.

The checkout process has also caused frustration for at least one person trying to pay. If the booking page gives you trouble, check that the payment and confirmation have completed before setting off. Keep the ticket available for reception.

These are manageable issues, but they help set realistic expectations. This is a special-access football activity with a set route, not a long, slow museum afternoon.

My recommendation

Book this experience if stepping onto Atlético de Madrid’s pitch is the dream. The honorary kick-off, player route, photos, and video give you something a standard stadium tour cannot match. Families should find the mix of field access, games, and virtual reality particularly appealing.

Skip it if you are seeking the lowest-cost stadium visit, need a fully accessible route, or prefer to study every display without time pressure. At $88, the ticket earns its value through the personal kick-off and the memory attached to it. Wear flat sneakers, arrive at Territorio Atleti on time, and leave room in your schedule for the museum.

FAQ

Where does the Atlético de Madrid Stadium Tour begin?

Present your ticket at the Territorio Atleti reception. The reception team coordinates the details of your visit.

Where is the stadium tour located?

The experience takes place at the Riyadh Air Metropolitano, home stadium of Atlético de Madrid, in the Community of Madrid, Spain.

How long does the experience last?

The stated duration is two hours.

When does the honorary kick-off happen?

Your selected time is the start of the stadium tour. About 30 minutes after that start time, the host meets you at the field for the honorary kick-off.

Can I step onto the actual pitch?

Yes. The experience includes VIP access to the pitch and the opportunity to walk to the center and launch a ball during the honorary kick-off.

What stadium areas can I visit?

You can visit the first-team locker room, mixed zone, players’ tunnel, and players’ bench, as well as the field during the special kick-off experience.

What is included in the museum?

The interactive museum includes large projectors, virtual reality, games, trophies, historic jerseys, and other club objects. It presents Atlético de Madrid’s story from 1903 to the present.

What footwear do I need?

Wear suitable footwear without cleats, spikes, or heels. Flat-soled sneakers are recommended. Visitors with unsuitable footwear will not be admitted to the honorary kick-off and will not receive a refund.

Is transportation included?

No. Transfer to the stadium is not included.

What languages are available?

The host or greeter is available in English or Spanish.

Can people with mobility impairments take part?

The activity is listed as unsuitable for people with mobility impairments.

Can I cancel the booking?

You can cancel up to 24 hours in advance for a full refund. A reserve-now, pay-later option is also available.